The home page is your introduction of you/your company to your customers. It should clearly/easily describe who/what you are and what you are offering. At the very top of the page, it’s ideal to have a impact short message that explains in some form the following 1)what you offer 2)how a customer will benefit from you 3)why they should trust you. Ideally something like “Awaken to life a of purpose and presence. Guiding individuals on the oath of transformation for over 20 years”. While not all 3 can always be included, this tends to be the direction of most large companies sites.
Below that, your homepage could include a welcome message and a mission statement that includes your purpose, intentions, and vision for what you do. You may describe what an online visitor can expect from exploring your site and working with you. Under that it’s generally laid out in different sections that give brief glimpses of the different offerings on the site with links into those areas. The most important & valuable items closer to the top.
This page should include information about your credentials and training, how you got started, why you are excited and passionate about what you do, and can include some general personal info (i.e. I also enjoy ….). People like to understand who you are and why they should trust you. This allows them to connect more deeply with you and what you offer. Sharing impactful moments of your story can help others relate and connect.
It’s good to have at least 3-5 testimonials on your site (more is better!) to give people a sense of what they’ll gain from working with you. If you have enough collected a full testimonial page would be great. Even more ideal would be video testimonials. We can help you setup a system to collect these.
Clearly list the services that you offer and your prices. Explain different options, what they are, how they work, the process, and how your services help people. I’ve generally found that a more minimal selection of services is better. Too many and people might get confused and not signup.
Above Calendar – a brief description about what type of classes and offerings to look for coming.
List each class or event with its name, description and general details like location, cost, what to bring, what to expect, the event schedule, its purpose and what participants stand to gain by attending.
Write common questions that people ask about you, your business and your services and/or products. Write polite and informative answers to these questions. When necessary, refer people to other pages in your site or other online resources for more information. This can greatly reduce your time spent answering common questions. This is also a good place to offer more information about what you do. Also provide your contact information in case people have additional questions.
A blog is a great place to share with others relevant news in your field of expertise as well as news about new services, products and promotions you offering. Use a blog to let people know of a recent training you’ve completed and ways that you are refining your area of expertise. Include tips, pieces of wisdom, special experiences or realizations you’ve had in working in your field, developments in your field, or inspiring words. An active and helpful blog demonstrates that you are engaged and an expert in what you do.
Ideally, newsletters are short, sweet and written in a way that upholds your brand identity. You may use your newsletter to share a special offering, promotion, event, or a new service or product. It is important that your message is to the point and contains a “call to action” (ie “Reserve your space today!”). A newsletter is a great way to reconnect with past clients and keep them engaged with what you are doing.