Creating your Marketing Strategy

Navigating the world of marketing as a new business owner can be overwhelming. For the inexperienced, it can feel a lot like navigating a maze blindfolded. Unfortunately, this maze comes with some potentially expensive wrong turns. With all the different marketing opportunities available, there’s bound to be some trial and error, (in fact there always…

How do I protect my brand?

Ever had anybody try to use your brand, logo, design or content without permission? It happens, and it can get ugly. It’s safe to say that most people who are willing to steal someone else’s work are less willing to be civil about it when they’re caught. There are countless stories of hardworking business owners…